End users are IT professionals, namely CIOs, IT directors, IT managers, and network specialists, among others. These people are responsible for their organizations' own internal systems and will not provide services, advice, or products to other organizations. Proof of employment may be required to complete the validation process, such as the presentation of a valid business card, company security entrance card, and/or stationery featuring the company letterhead.
If a person is employed by an IT or telecommunications vendor, reseller, or consulting firm and does not operate as an internal systems specialist, this person will be viewed as an IT vendor representative and will not be eligible to attend free of charge. Examples include marketing managers and persons who work in partnership development and in sales and business development.